Want the Secret to Scaling your Brand?

Claim a FREE Copy of "Building a Brand That Scales

Your company deserves to scale and reach it's true valuation.

Discover the proven 4-phase framework that’s taken brands from $1M to $100M+ without losing sight of their purpose.

WHAT OUR READERS ARE SAYING

Jed provides CEOs with a Practical branding framework and real-world examples to lead their teams in clarifying brand purpose, articulating brand promise, and codifying company culture.

The resulting internal-external brand alignment accelerates growth by making and keeping a meaningful promise at scale. Alignment catapults organizations to top performance.

Carine Strom Clark

Four-time CEO and venture capitalist

In Building a Brand That Scales, Jed Morley takes the complex task of identifying, articulating, and expressing a brand down into consumable and orderly components that fit within a comprehensive framework. Not

only does he make the process understandable and actionable, but with so many good stories, very relatable.

Jed’s fundamental explanation of branding as making and keeping promises resonates deeply with me. I’ve had the opportunity to work with Jed on branding projects and have seen firsthand how his approach

to building a brand that scales works.

One rebranding project he led played a central part in our company growing from a small sideshow startup to being the leader in a new multibillion-dollar software category.

Garin Hess

serial entrepreneur;

founder and CEO, Consensus

I love great models and frameworks—especially those that distill complex ideas into actionable insights. Building a Brand That Scales by Jed Morley is, hands down, the best I’ve seen on how to think about and systematically build a great brand. Morley doesn’t just present theory—he lays out a structured, deeply practical approach that demystifies branding and makes it accessible to founders, leaders, and teams who want to create something enduring.

His Backstory Brand Wheel Framework is a game-changer, providing a clear, scalable methodology for defining, articulating, and executing a brand strategy that truly resonates.

If you care about building a brand that stands the test of time, this book belongs on your desk—not your bookshelf.

Mark Abbott

founder and CEO, Ninety

As a founder or CEO of a software company, you’ve probably heard a lot about product-market fit—but what about your messaging?

Building a Brand That Scales shows you how to apply that same mindset to your marketing with the Message Market Fit framework, helping you craft messages that truly resonate and drive growth.

Jed has been a friend and a mentor to me for almost 20 years; I’m excited to see him share his insights with everyone now.

Jorge Mazal

former chief product officer, Duolingo;

founder, Outsmart College

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How the problem begins...

As your company has grown, so has it's complexity. This results in your team unable to tell a consistent brand story. Prospects hear mixed messages. Your market doesn’t fully understand what you do or why you matter.

...and the problem grows...

Misalignment costs you more than sales — it drains team morale, creates marketing waste, and slows growth. You try everything, sales gurus, the latest marketing tricks, and nothing seems to work...in fact it gets worse!

...then everything clicks.

You discover "Building a Brand That Scales" and it gives you clarity on where and why your messaging isn't connecting. You implement the principles and frameworks taught and suddenly, you have a scalable message your whole company can own, so you can grow on purpose.

Here Are A Few Lessons You Will Learn

  • Discover the simple process to lock in your brand’s purpose (so your team finally rows in the same direction).

  • Learn how to stand out in a crowded market — and make customers remember you.

  • Uncover the one promise that makes buyers trust and choose you over competitors.

  • Pinpoint your biggest strengths so prospects can’t ignore your value.

  • Give your brand a personality people actually want to follow.

  • Zero in on your ideal customers — why they buy, and what really drives their decisions.

  • Find the exact words that make your message click with every audience.

  • Build a messaging system that sells for you at every stage of the funnel.

  • Align your marketing, sales, and service teams so they stop sending mixed signals.

  • Create a culture your customers (and employees) actually believe in.

  • Master naming and brand structure so your offers don’t confuse or compete with each other.

  • Design a logo and visual system that looks timeless — not trendy.

  • Make every touchpoint consistent, from website to sales calls.

  • Turn your content into an SEO engine that pulls in the right buyers.

  • Write ads that actually get clicks (without sounding like ads).

  • Use blogs and posts to build authority and trust in your space.

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Backstory Brand Wheel Assessment

Color-coded framework to score your brand

Private “Brand Builders” Video

Jed walks you through real-world examples

Digital Audiobook

Listen anywhere, instantly

MEET THE AUTHOR

Jed Morley is the founder of Backstory Branding, creator of the Backstory Brand Wheel Framework, and now Author of "Building a Brand that Scales".

For over 20 years, he’s helped leaders in SaaS, manufacturing, tech, professional services, and more align their teams, clarify their brand purpose, and create messaging that drives measurable growth — from early-stage startups to billion-dollar companies.

The clarity provided through his frameworks has collectively increased the revenue and valuation of dozens of companies by hundreds of millions of dollars.

Frequently Asked Questions

1. Is the book really free, or is there a catch?

Yes, it’s 100% free. The only thing you cover is shipping and handling. We do this because we’d rather get the book into as many hands as possible, and let it speak for itself. The small shipping fee simply covers the cost to print, package, and mail it to you.

2. Why do you charge shipping if the book is free?

Simple math: the book costs money to print and mail. We could have priced it at $20–$30 like most books, but we’d rather lower the barrier. So we cover the actual book, and you just handle shipping. That way, more people can grab it, read it, and put it into action.

3. How long will it take to get my copy?

Orders usually ship within 48 hours. Delivery takes 5–7 business days in the U.S. (international orders may take a little longer). You’ll also get instant access to the digital version, so you can start reading right away while your physical copy makes its way to you.

4. What if I don’t like the book?

Fair question. If you don’t find at least one “aha” moment worth far more than the small shipping fee, just email us and we’ll refund your shipping cost. No hassle, no hard feelings. That’s how confident we are this book will deliver value.

5. What’s the best way to get the most out of the book?

Don’t just read it — use it. Each chapter is designed to be practical, not theoretical. Take 10–15 minutes after each chapter to jot down notes and apply one idea. Most readers find that one or two strategies alone more than cover the cost of shipping. And if you want to go deeper, we’ll show you the next steps inside the book.

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